Feedback – tell me what to fix or cover
Home › Learn › The power of compounding

The $24 magic money tree

A story about a tiny seed of money and a superpower called compounding – explained simply.

Information, not financial advice. This page explains how compounding works. It is not a recommendation to buy or sell anything. The numbers are worked examples, not predictions. When you invest, your money is at risk and you could get back less than you put in. Before making decisions, speak to a qualified financial adviser (one authorised by the FCA).

The island that cost $24

In 1626, settlers from the Netherlands got the island of Manhattan. Today it is the busy heart of New York City.

The story says they paid 60 guilders (the Dutch money of the time). Later, people worked out that this was worth about $24. Today, $24 would not even buy one new video game.

Now Manhattan is one of the most expensive places on Earth. Nobody knows the true price that was paid, and historians still argue about it. But it is a great story for learning one big money idea.

A man named Mohnish Pabrai likes to tell this story. He is an investor: his job is growing money by putting it into things like businesses. His point is not about land. It is about a superpower called compounding.

What is compounding?

Plant an apple seed. It grows into a tree, and the tree gives you apples. Plant the seeds from those apples and you get more trees. Each new tree gives even more apples.

Money can work the same way. When you invest money, it can earn more money. Next year, that new money earns money too.

Compounding is growth on top of growth – money having babies, and the babies having babies too.

A snowball is a good way to picture it. A tiny snowball picks up only a little snow. A big snowball picks up lots of snow as it rolls. The bigger it gets, the faster it grows.

Stacked chart of £1,000 growing at 7% a year for 30 years. The original £1,000 stays the same, simple growth adds £2,100, and growth-on-growth adds about £4,500, for a total of about £7,600.
£1,000 left to grow at 7% a year for 30 years. The orange part is “growth on growth”. Without it you would have about £3,100. With it you have about £7,600. Illustrative only.

What if the $24 earned 7% a year?

Earning 7% a year means that for every $100 you have, you get $7 more by the end of the year. That is not a crazy-high number. But it is not guaranteed either (more on that below).

Imagine the $24 had been invested in 1626, growing by 7% every year and never touched:

AfterYearAbout how muchHow big is that?
Start1626$24Less than one new video game
100 years1726$20,800A used car
200 years1826$18 millionA giant lottery prize
300 years1926$15.7 billionBillions!
400 years2026$13.6 trillionMore than almost every country makes in a year

Worked example: 7% a year, added once a year, never taken out. No tax, fees or inflation.

Line chart on a log scale of $24 growing at 7% a year from 1626 to 2026, passing $20,800 in 1726, $18 million in 1826, $15.7 billion in 1926 and $13.6 trillion in 2026.
Each line up the side of this chart is 1,000 times bigger than the one below it. That is the only way to fit $24 and $13.6 trillion on one chart.

Here is the surprising part. For the first 100 years, not much seems to happen. In the last 100 years alone, the money grows by more than $13 trillion.

Slow, slow, slow… then WHOA!

The doubling trick

At 7% a year, money doubles about every 10 years. (The exact answer is a little over 10 years.)

There is a handy shortcut for this called the rule of 72. Divide 72 by the yearly growth rate. The answer is roughly how many years it takes to double. At 7%: 72 ÷ 7 ≈ 10 years. At 4%, it would be 72 ÷ 4 = about 18 years.

Start with $1 and watch it climb: $2, $4, $8, $16, $32, $64, $128.

Staircase chart of $1 doubling every 10 years: $2, $4, $8, $16, $32, $64 and $128 after 70 years. The last step adds $64.
Using the “about 10 years” rule. The exact figure after 70 years at 7% is about $114. Illustrative only.

Each step adds as much as the whole pile before it. That is why the end is the most exciting part. The secret ingredient is time.

What can a regular person expect?

Nobody lives for 400 years. But you might invest for 50 or 60 years, and that is plenty of time for the magic to work.

A £1,000 gift, never touched

Imagine someone gives you £1,000 and it grows by 7% a year:

AfterAbout how much
30 years£7,600
40 years£15,000
50 years£29,500
60 years£58,000
Five circles growing in size, showing £1,000 at the start, about £7,600 after 30 years, £15,000 after 40, £29,500 after 50 and £58,000 after 60 years.
The snowball. Each ball’s area matches the money. Illustrative only: 7% a year, added once a year, no fees, tax or inflation.

Sam and Alex

Sam and Alex both save £500 a month and both stop at 65. The only difference is when they start.

Starts atPuts inHas at 65 (about)
Sam25£240,000£1.31 million
Alex35£180,000£610,000
Line chart of savings by age. Sam starts at 25 and reaches about £1.31 million at 65. Alex starts at 35 and reaches about £610,000 at 65.
Same £500 a month, same 7% a year. Ten years’ head start gives Sam more than twice as much.

Alex waited just 10 years and ended up with about £700,000 less – even though Alex paid in only £60,000 less. Starting early is the biggest superpower you have.

Worked example: 7% a year, added monthly, with £500 paid in at the end of each month. No fees, tax or inflation. Real returns go up and down.

A UK note: ISAs and pensions. In the UK, money invested inside an ISA or a pension grows without being taxed as it builds up. That means more of the growth stays in the pot to keep compounding. Pension money is usually taxed when you take it out, apart from a tax-free part. The rules and limits can change. See our investments and pensions guides.

Three things that break the magic

  1. Starting late. The last years are the biggest ones, so every year you wait costs you a lot.
  2. Big losses. Losing money hurts more than you might think. If you lose half, you then need to double what is left just to get back to where you started.
  3. Taking it out early. If you dig up the tree to check the roots, it stops growing. High fees do the same thing, because they nibble away at the growth.
Two charts. Top: the gain needed to recover from a loss – lose 10% and you need 11.1%, lose 20% and you need 25%, lose 30% and you need 42.9%, lose 50% and you need 100%. Bottom: £10,000 over 30 years grows to about £76,100 at 7% a year, but only about £57,400 if a 1% yearly fee cuts growth to 6%.
Top: the bigger the loss, the much bigger the gain you need to recover. Bottom: a 1% yearly fee looks small, but over 30 years it costs about £18,700 on £10,000. Illustrative only.

Passing it down: generational wealth

Generational wealth means money that helps your children, and their children too. Think of the tree: you plant it, but your grandchildren might sit in its shade.

If a family invested £1 million at 7% a year and left it alone, it would grow to about £7.6 million in 30 years. In 60 years it would be about £58 million. (Worked example, no tax, fees or inflation.)

Families that keep their wealth for a long time usually do these things:

  • They teach the children. A child who understands compounding starts with a huge head start.
  • They spend less than the money grows. If it grows 7% and they take out 4%, the tree keeps getting bigger.
  • They keep costs low. Smaller fees mean more growth stays in the tree.
  • They own things that grow, like shares (small pieces of businesses), instead of just keeping cash under the mattress.

How does 7% compare with real stock markets?

All the examples so far use 7% a year. It is a simple, middle-of-the-road number. But what have real stock markets actually done?

Here are three famous share indexes. An index is a list of companies whose share prices are tracked together, a bit like one big basket of shares. The figures are their average yearly returns over about the last 40 years, with dividends (the share of profits companies pay out) put back in:

  • FTSE 100 – the 100 biggest companies on the London Stock Exchange. About 8.10% a year from its launch in 1984 to the end of 2023, in pounds.
  • S&P 500 – about 500 large US companies. About 11.68% a year from 1985 to 2024, in US dollars.
  • Nasdaq-100 – 100 of the largest non-financial companies on the US Nasdaq stock market, many of them tech firms. About 14.25% a year from its launch in January 1985 to the end of 2024, in US dollars.

So what would Sam and Alex have at 65 at each of these rates? We used exactly the same method as before: £500 a month, paid in at the end of each month, growing monthly. Sam pays in £240,000 from age 25; Alex pays in £180,000 from age 35.

Rate a yearSam ends withAlex ends withGap
7.00% (our example)£1,312,000£610,000£702,000
8.10% (FTSE 100)£1,797,000£760,000£1,036,000
11.68% (S&P 500)£5,318,000£1,628,000£3,690,000
14.25% (Nasdaq-100)£12,126,000£2,909,000£9,217,000

Worked example, rounded to the nearest £1,000. No fees, tax or inflation, and the same rate every single year – which never happens in real life.

Grouped bar chart of what Sam and Alex have at 65. At 7%: Sam about £1.31 million, Alex about £610,000. At the FTSE 100 average of 8.10%: about £1.80 million and £760,000. At the S&P 500 average of 11.68%: about £5.32 million and £1.63 million. At the Nasdaq-100 average of 14.25%: about £12.13 million and £2.91 million.
Same £500 a month at four different rates. The higher the rate, the more Alex’s 10-year late start costs. Illustrative only.

Two things jump out. First, a few extra percent a year makes a huge difference over 40 years. Second, the later start hurts more as the rate goes up: at the Nasdaq-100 rate, Alex’s 10-year wait costs about £9.2 million.

Before you get excited.
  • Exchange rates matter. S&P 500 and Nasdaq-100 returns are in US dollars. A UK investor’s returns would also go up or down with the pound-to-dollar exchange rate.
  • These are past averages, not a promise. The next 40 years could be very different. Inside these averages were some terrible years: the Nasdaq-100 fell 83% when the tech bubble burst around 2000.
  • Real life takes a slice. Fees and tax reduce what you actually keep, and inflation means each pound buys less in the future.
This is one reason why the examples on this page use a more cautious 7%.

Sources: FTSE 100 – The Guardian, “Footsie turns 40” (2 January 2024) (opens in new tab): £1,000 invested at the 1984 launch, with dividends reinvested, was worth £22,550 after 40 years; that works out at 8.10% a year (pounds). S&P 500 – Aswath Damodaran, NYU Stern, “Historical Returns on Stocks, Bonds and Bills” (data updated January 2026) (opens in new tab): S&P 500 including dividends, yearly returns for 1985–2024, which average out at 11.68% a year (US dollars). Nasdaq-100 – Nasdaq, “Nasdaq-100 Index Celebrates 40 Years of Innovation” (30 January 2025) (opens in new tab): 14.25% a year compound return from 31 January 1985 to 31 December 2024 (US dollars). All are before fees, tax and inflation. Past performance is not a reliable guide to future returns.

Be honest: 7% is not a promise

  • 7% is not a promise. Some years the money goes down, not up.
  • Prices rise over time (this is called inflation), so money buys a little less each year.
  • Nobody really invests for 400 years. The Manhattan story shows how the maths works. It does not predict the future.
  • This is information, not financial advice. Before making decisions, speak to a qualified financial adviser.

The big idea

The $24 story is really about this: a small amount, a steady return and lots of time can beat a big amount that gets interrupted.

You cannot control what the market does. But you can control when you start, how much you add, and how long you leave it alone. Plant the seed early, protect it, and let time do the rest.

Think about it. If you planted £24 today, about how old would you be when it doubled? (Hint: at 7% a year, about 10 years from now.)

Download the PDF version

Assumptions used on this page: a steady 7% a year (except the market comparison, which uses the past averages shown there). Lump sums grow once a year. Monthly saving (Sam and Alex) grows monthly, with £500 paid in at the end of each month. Fees, tax and inflation are ignored. All amounts are rounded. These are worked examples, not forecasts.